Every brand has an origin story.

Ours involves a teenage boy on a beach, his father’s girlfriend, and a bikini produced from a matchbox. That boy grew up, told the story to his daughters, and his second youngest, me, filed it away for years before finally pitching it over breakfast in Ibiza to my sister-in-law Gaby. Between the two of us, a story became a brand.

Fits in a matchbox.

Goes everywhere.

“Great brand female owned. Loved my bikinis from them as it fit me through pregnancy and beyond. Good customer service when I was unsure about size”
“One of my favourite bikini brands. I own it in four different colours and it comes with me on every trip. The size and fit are perfect, and the material feels incredibly premium. It holds its shape, feels amazing on the skin, and looks just as good after multiple wears. Always getting compliments from friends and strangers asking where the bikini is from.”
“I absolutely adore this brand. I am yet to purchase them all but getting there. Jazz club is probably my most worn. They are true to size (smaller if you like more skimpy bikinis) and come in the most adorable packaging - great for packing!”

"Sunny Baby"

Shop our recent collaboration with The Kooks.