Privacy policy

PRIVACY POLICY

Last updated: 18 October 2026

At Matchbox Bikini, your privacy is important to us.

We are committed to protecting your personal information and ensuring that your shopping experience with us is safe, secure and enjoyable.

This Privacy Policy explains how Matchbox Bikini Ltd ("Matchbox Bikini", "we", "us" or "our") collects, uses, stores and protects your personal information when you visit our website, make a purchase, subscribe to our communications or interact with our brand.

By using our website, you acknowledge the practices described in this Privacy Policy. Where consent is required, we will request it separately.

1. WHO WE ARE

Matchbox Bikini Ltd is a company registered in England and Wales under company registration number 14986803.

For the purposes of UK data protection legislation, Matchbox Bikini Ltd is the data controller responsible for the personal information described in this policy.

Registered Business Address:

Matchbox Bikini Ltd
167–169 Great Portland Street
5th Floor
London
United Kingdom
W1W 5PF

Email: hello@matchboxbikinis.com

2. INFORMATION WE COLLECT

When you interact with Matchbox Bikini, we may collect certain personal information to provide our products and services.

Personal Information

This may include:

  • Full name

  • Email address

  • Telephone number

  • Billing and delivery addresses

  • Order history and purchase details

  • Customer account information

  • Communication preferences

  • Information provided when contacting customer service

Payment Information

When you make a purchase, payment information is handled by our authorised payment processing providers.

We may receive limited payment-related information, including payment status, transaction references and partial card details, to process orders, refunds and enquiries.

We do not require customers to provide full payment card details directly to our customer service team.

Technical and Browsing Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Operating system

  • Website pages viewed

  • Date and time of visits

  • Referral sources

  • Shopping basket activity

  • Cookie identifiers and website interaction data

This information helps us understand how visitors use our website and improve the overall shopping experience.

3. HOW WE USE YOUR INFORMATION

We collect and process personal information to operate our business, provide our products and services, and improve your shopping experience.

Processing and Fulfilling Orders

We use your information to:

  • Confirm and process purchases

  • Arrange shipping and delivery

  • Provide order confirmations and tracking updates

  • Manage refunds, returns and exchanges

  • Respond to order-related enquiries

Improving Our Website and Services

We may use information to:

  • Understand customer shopping preferences

  • Analyse website traffic and performance

  • Improve our products and website functionality

  • Identify and resolve technical issues

  • Develop a more personalised shopping experience

Customer Communication

We may contact you to:

  • Respond to questions and customer service requests

  • Provide important updates relating to purchases

  • Inform you of changes to our services or policies

Marketing and Promotions

Where permitted by law, we may use your information to:

  • Share new product launches and collections

  • Send promotional offers and exclusive updates

  • Provide newsletters and brand announcements

  • Show relevant advertising across digital platforms

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our communications or by contacting us directly.

4. OUR LEGAL BASIS FOR PROCESSING DATA

Under the UK General Data Protection Regulation (UK GDPR), we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

Contractual Necessity: To process your orders, deliver products and provide customer support relating to your purchase.

Legal Obligations: To comply with applicable tax, accounting, consumer protection and regulatory requirements.

Legitimate Interests: To operate and improve our business, prevent fraud, maintain website security and understand customer needs, where those interests are not overridden by your rights.

Consent: Where required, to send marketing communications, use certain cookies or process information for other optional purposes.

Where we rely on consent, you may withdraw it at any time.

5. HOW WE SHARE YOUR INFORMATION

Matchbox Bikini does not sell personal information to third parties in exchange for money.

However, to operate our online store effectively, we may share necessary information with carefully selected service providers.

These may include:

  • E-commerce website and hosting providers

  • Secure payment processors

  • Delivery companies and fulfilment partners

  • Email marketing and customer communication platforms

  • Website analytics providers

  • Advertising and social media platforms

  • IT and website security providers

  • Professional advisers, including accountants and legal advisers

We share only the information reasonably necessary for the relevant service and take appropriate steps to ensure personal information is handled securely and lawfully.

We may also disclose information where required by law or to protect our legal rights.

Some advertising and analytics services may independently process personal information under their own privacy policies. Where their technologies require consent, we will request it as required by law.

6. COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies and similar tracking technologies to improve functionality, understand visitor behaviour and support our marketing activities.

Cookies are small text files stored on your device when you visit a website.

We may use the following categories:

Essential Cookies

These help our website operate correctly, including managing shopping baskets, checkout processes and website security.

Analytics Cookies

These help us understand how visitors interact with our website so we can improve performance and usability.

Functional Cookies

These may remember preferences, such as your location or selected settings, to improve your browsing experience.

Marketing Cookies

These may be used to measure advertising effectiveness and show relevant advertisements on other websites and social media platforms.

Where consent is required by law, non-essential cookies and similar technologies will only be used after you have given your permission.

You can manage or withdraw your cookie preferences through the cookie controls available on our website, where applicable, or through your browser settings.

7. EMAIL MARKETING

We love sharing our latest collections, exclusive launches and Matchbox Bikini updates.

If you subscribe to our newsletter or otherwise become eligible to receive marketing communications under applicable law, we may contact you with relevant promotional content.

We will comply with the applicable rules on marketing consent and existing-customer communications.

You may opt out of marketing communications at any time by:

Unsubscribing from marketing will not affect essential communications relating to your purchases, deliveries or customer service enquiries.

8. DATA STORAGE AND SECURITY

We take the security of your personal information seriously.

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, misuse, disclosure, alteration or loss.

These may include secure website connections, access restrictions and safeguards provided by our trusted technology partners.

Although we take reasonable precautions to protect your information, no method of transmitting or storing data electronically can be guaranteed to be completely secure.

9. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, complying with legal obligations and resolving disputes.

Retention periods depend on the type of information and the reason for processing it.

For example:

  • Order and transaction records may be retained as required for accounting and tax purposes.

  • Customer service correspondence may be retained while necessary to address enquiries and potential disputes.

  • Marketing information may be retained until you unsubscribe or we determine that it is no longer necessary.

  • Technical and analytics information is retained in accordance with our applicable system settings and legal obligations.

When personal information is no longer required, we will take appropriate steps to delete, anonymise or securely dispose of it.

10. YOUR PRIVACY RIGHTS

Under UK data protection law, you have certain rights concerning your personal information.

Depending on the circumstances, these may include:

Right of Access: Request a copy of the personal information we hold about you.

Right to Rectification: Ask us to correct inaccurate or incomplete personal information.

Right to Erasure: Request deletion of your personal information where applicable.

Right to Restrict Processing: Ask us to limit how certain information is used.

Right to Data Portability: Request certain personal information in a structured, commonly used format.

Right to Object: Object to certain processing activities, including processing based on legitimate interests.

Right to Withdraw Consent: Withdraw consent where we rely on it to process your information.

You have the right to object to the use of your personal data for direct marketing at any time.

To exercise any of these rights, please email hello@matchboxbikinis.com.

We will review and respond to requests in accordance with applicable data protection legislation, normally within one calendar month.

11. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal data is transferred internationally, we will ensure that appropriate legal safeguards are in place, as required by applicable data protection law.

These may include transfers to countries recognised as providing adequate data protection or the use of approved contractual safeguards.

You can contact us for further information about relevant international data transfer safeguards.

12. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, including social media platforms and external services.

Please note that we are not responsible for the privacy practices, content or security of websites operated by independent third parties.

We encourage you to review their privacy policies before providing personal information.

13. CHILDREN'S PRIVACY

Our products and website are intended for a general consumer audience and are not specifically directed at children.

We do not knowingly collect personal information from children in circumstances where doing so would be unlawful.

If you believe that a child has provided personal information to us without the necessary authorisation, please contact us so that we can review the matter and take appropriate action.

14. AUTOMATED PROCESSING AND PERSONALISATION

We may use certain automated tools to analyse website activity, understand shopping preferences and provide relevant product recommendations or advertising.

These activities may involve limited profiling based on browsing behaviour or purchase history.

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on customers.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy occasionally to reflect changes in our business operations, technology, legal requirements or services.

Any updates will be published on this page, together with the revised date.

Where required by law, we will provide additional notice of significant changes.

We encourage customers to review this policy periodically.

16. CONTACT US

If you have questions, concerns or requests regarding your personal information or this Privacy Policy, please contact us.

Matchbox Bikini Ltd

167–169 Great Portland Street
5th Floor
London
United Kingdom
W1W 5PF

Email: hello@matchboxbikinis.com

Company Registration Number: 14986803

If you are unhappy with how we handle your personal information, you also have the right to raise a concern with the UK Information Commissioner's Office (ICO).

Website: www.ico.org.uk

We would always welcome the opportunity to address your concerns directly first.

Thank you for trusting Matchbox Bikini.

Your privacy matters to us, and we're committed to making your experience with our brand as seamless, secure and enjoyable as possible.

With love,

Matchbox Bikini x