A bikini, in a matchbox.

Just like a matchbox, our bikinis are compact, bold, and ready to ignite. Designed to go anywhere with you, they are as spontaneous as your plans, making you the showstopper wherever you land.

the story of

MATCHBOX BIKINI

Our story begins in the vibrant 1960s, with a young boy spending a sunny day on the beach with his father and his father's girlfriend. As they lounged in the sand, the girlfriend pulled out a matchbox from her bag, revealing a bikini inside—a moment of pure astonishment for the young boy and a memory that would shape generations to come.

The young boy, now a father himself, shared this captivating tale with his daughter, Ellie, who would later become the founder of Matchbox Bikini. Inspired by the timeless allure of her father's story, she embarked on a journey to create a swimwear brand that captures the spirit of spontaneity and adventure.

At Matchbox Bikini, we believe in the power of nostalgia to inspire innovation. Our collection of bikinis elegantly fitting into matchboxes pays homage to that unforgettable beachside moment over 60 years ago. Each piece is crafted with care and attention to detail, blending retro charm with contemporary style.

Join us on a journey back to the carefree days of the 1960s, where every bikini tells a story and every matchbox holds a piece of beachside magic. 

Meet Me In Monaco

Inspired by the glamour and speed of summer in Monaco. Whether you're lounging on a yacht or soaking in the excitement of race day, slip into this vibrant ensemble and embrace the essence of Monaco’s elite summer scene—your ticket to the paddock and beyond.

×